JUST IN: Gen Z Emerges as Kenya’s Wealthiest Generation with Unmatched Spending Power 

  Generation Z has become Kenya’s dominant economic force, with new data projecting their consumer spending will reach a staggering Ksh4.4 trillion this year alone. According to the latest research by the World Data Lab (WDL), more than 17 million Gen Z Kenyans are fueling this economic surge—channeling most of their money into essential services like food, housing, and transport. The report, titled “Gen Z and the Future of the African Consumer,” outlines how this tech-savvy, socially conscious generation is not just spending more—but is also reshaping the future of the African economy. In Kenya, cities like Nairobi, Mombasa, and Kisumu are leading in Gen Z consumer activity, while Meru, Mombasa, and Thika
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