JUST IN: DR. HESBON OWILA: Beyond the Crowds – The Reality of Mt. Kenya Politics
From a political strategy perspective, the tour worked in the President’s favour. The visuals of massive crowds and seemingly enthusiastic supporters filled the airwaves, allowing his team to craft a narrative of overwhelming support, while effectively muting any dissenting voices. The President’s image was bolstered, his grassroots appeal reinforced, all with carefully curated social media campaigns that went viral, circulating a narrative of triumph. Read More
