Greater Success for tea farmers in 2025
By Grace Waithaka Tea is the most cherished beverages consumed daily in the world by half the global population. It’s a pillar of the economy of Kenya Contributing to 26% of the country’s annual export earnings, the tea sector provides livelihoods for over seven million people, both directly and indirectly.Tea industry holds promise for addressing environmental challenges. Through renewable energy adoption, intercropping, forest restoration, and enhanced fertilizer usage, tea farming is evolving to mitigate the impacts of climate change.2024 was a remarkable year for Kenya’s tea industry, marking 100 years of production. This milestone inspired efforts to prioritize value addition and diversify tea varieties to cater to a dynamic global market. Traditionally known for exporting tea as a raw material, Kenya is now shifting gears to offer value-added products that are more competitive on the international stage.These efforts have been bolstered by substantial government support. In 2024, KTDA procured and delivered 97,000 metric tonnes of subsidized fertilizer, up from 93,000 metric tonnes in 2023. A Ksh. 2 billion government subsidy reduced the cost of fertilizer to Ksh. 2,500 per 50kg bag, a significant decrease from the market price of Ksh. 3,400. This initiative not only reduced farmers’ costs but also boosted the quality and volume of tea produced.As we begin 2025, optimism is high among tea farmers. The recent fertilizer suspense refunds issued in December 2024 have further improved their earnings. Coupled with the government’s ongoing commitment to supporting the sector, tea production is projected to exceed 600 million kilograms this year.Kenya’s tea industry is set to maintain its global prominence, driving economic growth while addressing environmental challenges. By investing in innovation, sustainability, and farmer support, the sector is poised for even greater success in the years to come..About the comment KTDA Holdings group CEO Wilson Muthaura wished stakeholders and tea farmers a happy, glorious and prosperous New Year 2025 Read More
