Sportpesa  put on hold by the Government shortly after making a comeback

Sports betting company Sportpesa announced its comeback yesterday but its operations have been put on hold by BCLB following its partnership with Milestone gaming Limited.
The regulator Betting Control and Licensing Board BCLB has suspended its license over an alleged violation of regulatory protocol.
According to the agreement between Sportpesa and Milestone, Milestone Gaming Limited was supposed to be the new company operating as Sportpesa as announced by Sportpesa CEO Ronald Karauri.
“SportPesa is back! I’m happy to announce that the SportPesa brand is back under a new BCLB license holder,” Karauri had stated.
However, BCLB came out to suspend the go ahead of their operation siting it unlawful.
According to BCLB chairman Cyrus Maina, Sportpesa unscrupulously obtained a go ahead to relaunch under Milestone Gaming Limited and this resulted in suspension of their license.

It has been revealed that Milestone Gaming limited took it upon themselves to rebrand to Sportpesa without getting the approval from the regulator in this case BCLB.
“We note that Milestone Games Limited has been authorized to use the trademark Sportpesa by Sportpesa Global  Holding Limited, whereas during the 2020/2021 Financial Year renewal application, the board authorized the use of trading name Milestone Bet to yourselves” A letter from BCLB read.
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“You (Milestone Games Limited) are therefore prohibited from using the trade name Sportpesa, the domains www.ke.sportpesa.com, www.sportpesa.co.ke, short codes 29050 and 79079, Pay Bill numbers 521521, 9555700 and 955700 until such a time when the Court of Appeal shall make a determination on the pending appeal and until the Board considers your request to use them. However, you are authorized to continue trading as Milestone Bet, through the domains www.milestonebet.co.ke, www.milestonegames.co.ke, and www.milestonegames.com,” the letter went on.
Following this, the Communications Authority of Kenya and Safaricom have since been ordered to suspend Sportpesa’s operational Paybill Numbers 955700 and 9555700 until the matter is resolved.
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