Expansion of Kenya Tea Market to the Far East

   By Grace Waithaka Government of Kenya remains committed in positioning Kenya as a global tea powerhouse. Kenyan tea, renowned globally for its quality, is targeting the vast Far East market, especially China, the world’s largest tea consumer with an annual intake of over 2.3B Kgs. Capturing even a small portion of this market could significantly boost Kenya’s tea exports and earnings.The government is actively supporting the tea industry through subsidized fertilizers, value addition facilities, and exploring new markets. Earlier today, PS, Dr. Kipronoh Rono accompanied by KTDA  CEO Wilson Muthaura joined the Deputy President H.E. Prof. Kithure Kindiki to discuss tea reforms and strategies for expanding exports.In 2024, Kenya produced 600M Kgs of tea, generating Ksh 211B in export revenue. Expanding into China and other Far East nations could unlock even greater potential, creating more opportunities for farmers and strengthening the economy.  Read More