JUST IN: Kenyans Are World Leaders in Social Media Usage with Nearly 4 Hours Daily
Kenyans lead the world in social media usage, with 2024 data showing that the East African nation ranks first for average daily time spent online by users aged 16 to 64 as of January 2024. Data from Cable.co.uk and We Are Social, shared by World of Statistics on X, reveals that Kenyans spend an average of 3 hours and 43 minutes daily on social media platforms. In Africa, other countries like South Africa, Nigeria, and Ghana also exhibit high levels of social media engagement. South Africa closely follows Kenya with an average of 3 hours and 37 minutes, while Brazil
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